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Recent Work
- Caring for the Commons: Using Psychological Ownership to Enhance Consumer Stewardship of Public Goods. Peck, J., Kirk, C., Luangrath, A. & Shu, S. (2021). Journal of Marketing 85 (2) 33-49.
- Counterfactual Thinking and Facial Expressions Among Olympic Medalists: A Conceptual Replication of Medvec, Madey, and Gilovich's (1995) Findings. Hedgcock, W., Luangrath, A. & Webster, R. (2020). Journal of Experimental Psychology: General.
- Should I Touch the Customer? Rethinking Interpersonal Touch Effects From the Perspective of the Touch Initiator. Luangrath, A. W., Peck, J. & Gustafsson, A. (2020). Journal of Consumer Research 47 (4) 608-630.