Andrea Luangrath is an Assistant Professor of Marketing in the Tippie College of Business at the University of Iowa. She received her undergraduate and doctoral degrees from the Wisconsin School of Business at the University of Wisconsin-Madison. Professor Luangrath studies nonverbal social influence in consumption. She investigates the role of haptics in retailing and virtual reality, the expression of nonverbal cues and textual paralanguage, and psychological ownership in consumer contexts.

Her research has been published in top-tier academic journals including the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Experimental Psychology: General.

Awards

2021 Early Career Research Award

Tippie College of Business

A collegiate-level research award for outstanding scholarly contributions.

2020 Cannon Scholarship for Teaching Excellence

Tippie College of Business

A collegiate-level teaching award for outstanding pedagogical contributions.

2017 Park Young Contributor Award

Society for Consumer Psychology

Best refereed paper award in the Journal of Consumer Psychology given to an early career scholar. (i.e., a scholar whose work is published within two years of receiving the PhD)

2016 Park Outstanding Contribution to JCP Award

Society for Consumer Psychology

This award recognizes outstanding contribution to the Journal of Consumer Psychology with the best paper published in JCP in a given year/volume.